New forms of advertising are always being sought out and in recent years the use of social media marketing networks as marketing tools for business have proved a good outlet as an advertising tool. Using these sites customers are picked up as they log in and view. Twitter or Facebook and the many Blogs on-line have many followers and sending out information about your brand through this medium can catch many would-be customers.
When setting up an advertising program, companies post information that will be of interest to a number of readers. Followers are encouraged to give their support and recommendations. These items then get passed to their friends and so the cycle continues, reaching many people in a very short period of time.
Many media websites are easily accessible to everyone who has an internet connection. Repeated mention of a company name or their brand brings it to the attention of thousands. When an advertisement is placed, the company or product name will be familiar, and therefore, would-be customers already have confidence in the product and are more likely to buy it.
Cell Phones also play a major part in this arena. With internet connections, the social networking sites will send new product information and updated information to the member’s hand held device. Again, this has the effect of keeping the company’s name or brand in the mind of potential customers.
The customers become part of the process themselves. Reviews and comments are posted passing the message on to others. This normally has a positive effect, but there have been occasions when it has caused a negative one.
More than 75% of internet users in the USA watch online videos. This means that video use in social media advertising can be of great benefit. Some sites allow postings of videos of many different kinds. You could use a video to showcase your products in an informative manner or in an amusing way. Demonstrations on how a product works are effective as they both instruct and encourage purchasers by seeing the ease of use and success of the end result.
More networking sites appear online all the time as popularity for them grows. Those in charge of popularizing their company’s products need to keep up to date with any new trends. Managers will need to keep this in mind and be prepared to switch or extend their campaigns accordingly.
Studies have revealed brands using social media marketing networks as marketing tools for business are making use of Twitter more frequently than other sites. Social bookmarking and video sites are not as popular as those of the likes of Facebook, and others, but are still regarded as a very important method. Further studies reveal that the trend in this type of marketing is climbing even further and of those polled, above 80% claimed the benefit they reaped from this method was exceptionally high.